‘Help us heal our planet’ says the front page of the Waitrose Weekend magazine.
That does seem a bit rich, considering the amount of packaging that supermarkets generate.
A lot of it is there purely to support automation.
Waitrose has now given itself a target to make their own-brand packaging recyclable, reusable or home compostable by 2023.
But that is a bit like arsonists joining the Fire Brigade so they can put out their own fires.
© Chris Lawrence 2021